Every day in our lives, we make choices and spend money to sustain ourselves. What if the choice you make could have a life-changing impact, not only for a small group of people but also for the entire community around us? What if it contributes to preserving our heritage of centuries-old art, craft and nurtures the livelihood of herders who have been practicing nomadic farming for ages?
This is the essence of the Husug project's concept, which has been introducing agricultural-oriented products since 2013 in cooperation with local partners, skilled felt craftsmen, and experienced processing factories to foster the development of agricultural products.
By choosing Husug products, you not only present organic products reflecting traditional culture as gifts to your customers, but you also strengthen the impact that extends beyond just members of cooperatives, artisans, people with disabilities, and nomadic herders throughout the vast countryside. The positive impact and solidarity contribution go beyond mere nobility; they significantly contribute to the well-being of these communities.
OUR MISSION
Become a globally recognized eco-friendly company, dedicated to developing environmentally-friendly products using sustainable resources from happy Mongolian communities with high immunity.
OUR FIELDS OF ACTIVITY
The organization serves as an innovation provider, focusing on improving product design, quality, and technological advancements by participating in eco-product development and expanding its exports.
Our goal is to ensure that the activities of vulnerable parts of Mongolian society are fully integrated into national agricultural product development and to increase their participation in the processing of agricultural and animal raw materials.
OUR PHILOSOPHY
Husug believes in providing high-quality goods while also nurturing the environment and leveraging the strengths of marginalized rural communities to create sustainable livelihoods and overall prosperity. The organization's mission is to enhance and create secure artisanal livelihoods in an economically, ecologically, and socially sustainable manner.
WHO WE ARE
Namuun Altangerel
Managing Director & Co-Founder
The coordinator of the NGO and the founder of the Husug brand holds a PhD in economics from the University of International Business and Economy in China, along with five years of experience in rural enterprise development and agricultural markets with various international non-governmental organizations. Her extensive work includes collaborations with domestic and international NGOs such as Mercy Corps Mongolia, The Mongolian Elders Free Association, and the Centre for Human Rights Protection, among others.
Passionate about social innovation and contributing to the development of Mongolian social entrepreneurship, she defended her PhD research paper on the topic "Possibility of Expanding Mongolian Agriculture Sector Product Export; Gravity Model Analysis." Namuun initiated her entrepreneurial journey in rural Mongolia In 2013 by launching the "Youth Innovators and Designers Association." Through her endeavors in the Small and Medium Industry and the Husug project, she has facilitated the growth of a thriving handicraft manufacturing and retail business, bridging the gap between rural artisans and the retail market effectively.
Namuun firmly believes that the Husug project has the potential to offer a robust marketing platform for handcraft, fashion, knitted woven, and agricultural products. She envisions that this initiative will not only increase producer incomes but also enhance ownership opportunities and drive efficiency in the market.
Sarnai Altangerel
General Designer & Co-Founder
Sarnai, the founder, and designer of the Husug project, has significant experience in engineering of wool, knitwear, and cashmere products. She has designed a line of hand-made clothing and accessories for prominent Mongolian companies. She majored in knitwear engineering in Stuttgart, Germany.
She firmly believes in the power of design education, technology training, and technical assistance in enhancing the experience of producer groups. Through the Husug project, the most significant challenge and reward for her has been facilitating and empowering producers to adapt and manage themselves effectively in changing scenarios.
Over the past decade, for their outstanding work with several local cooperatives and handcraft artisans, they have received various awards such as "The Best Start-up of the Year" for 2017 and the "Lady Entrepreneur of the Year" Award for Social Impact in 2019, presented by the Mongolian National Chamber of Commerce and Industry.
